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Immerse yourself in the vibrant realm of marketing and advertising and unlock the secrets to crafting compelling campaigns that captivate audiences and drive business success. This comprehensive course delves deep into the strategies, tools, and techniques employed by industry professionals to effectively promote products, services, and brands in today's fiercely competitive market.
Original price was: £119.99.£29.99Current price is: £29.99.
Course Access
Unlimited Duration
Last Updated
04/10/2023
Students Enrolled
00
Course Duration
2 hours, 18 minutes
Course Instructor
Certification
Immerse yourself in the vibrant realm of marketing and advertising and unlock the secrets to crafting compelling campaigns that captivate audiences and drive business success. This comprehensive course delves deep into the strategies, tools, and techniques employed by industry professionals to effectively promote products, services, and brands in today's fiercely competitive market.
Explore the core principles of marketing, including market research, consumer behaviour, and target audience analysis. Develop a solid marketing strategy, identify key marketing channels, and create persuasive messaging that resonates with your intended audience.
Uncover the power of advertising and gain insights into various mediums, such as print, television, digital, and social media. Engage in the creative aspects of advertising, including copywriting, design, and storytelling, to craft impactful campaigns that leave a lasting impression.
Understand brand management, and build a robust brand identity that sets your business apart. Discover effective techniques for brand positioning, messaging, and communication.
Dive into digital marketing strategies, including SEO, social media, email, and content marketing. Harness the potential of digital platforms to reach and engage your target audience in a measurable and cost-effective manner.
Learn the importance of market research and analytics, evaluating campaign performance and making data-driven marketing decisions. Master key metrics to optimize campaigns and achieve continuous improvement.
Engage in practical exercises, case studies, and real-world examples to apply your knowledge and develop your marketing and advertising prowess. With expert guidance, navigate the ever-evolving landscape of marketing and advertising.
Whether you're a marketing professional seeking to enhance your skills, an entrepreneur aiming to promote your business, or an aspiring marketer looking to enter the industry, this course equips you with essential knowledge and strategies to thrive in the dynamic world of marketing and advertising.
What you will learn
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- Marketing Fundamentals: Understand the core principles of marketing, including market research, target audience analysis, and consumer behaviour.
- Marketing Strategy: Develop effective marketing strategies to promote products, services, or brands and achieve business objectives.
- Advertising Techniques: Explore various advertising mediums and learn how to create impactful campaigns through compelling copywriting, design, and storytelling.
- Brand Management: Understand the importance of branding and learn how to build and maintain a strong brand identity that resonates with the target market.
- Digital Marketing: Discover digital marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, and content marketing.
- Market Research and Analytics: Gain insights into market research techniques and learn how to use data analytics to measure campaign performance and make informed marketing decisions.
- Communication and Persuasion: Develop effective communication skills and learn persuasive techniques to engage and influence target audiences.
- Creative Thinking: Cultivate creativity and innovative thinking to generate unique marketing ideas and approaches.
- Problem-Solving: Develop problem-solving skills to tackle marketing challenges and adapt to changing market dynamics.
- Ethical Considerations: Understand ethical considerations in marketing and advertising and learn to create responsible and socially conscious campaigns.
Is this course for you?
This course is ideal for those who work in or aspire to work in the following professions:- Aspiring Marketers: Individuals who are new to the field of marketing and want to gain a solid foundation of knowledge and skills.
- Marketing Professionals: Professionals already working in marketing roles who want to enhance their understanding and stay updated with the latest trends and techniques.
- Entrepreneurs and Business Owners: Individuals who run their own businesses and want to learn how to effectively promote their products or services.
- Students and Graduates: Students studying business, marketing, or related fields who want to supplement their academic learning with practical insights and industry-relevant skills.
- Career Switchers: Individuals from different professional backgrounds who are looking to transition into marketing and advertising roles.
- Small Business Owners: Owners of small businesses who want to learn how to create effective marketing strategies on a limited budget.
- Freelancers and Consultants: Freelancers or consultants who provide marketing or advertising services and want to enhance their skills and expand their client base.
- Anyone Interested in Marketing: Individuals who have a general interest in marketing and advertising and want to gain a better understanding of how businesses promote their products and connect with customers.
Why Choose this course?
- Conducted by industry experts
- Get Instant E-certificate
- Fully online, interactive course with Professional voice-over
- Developed by qualified professionals
- Self-paced learning and laptop, tablet, smartphone friendly
- Tutor Support
Certification
Upon successful completion of this course, an instant e-certificate will be generated free of charge. The digital version of the course transcript is available for £2.99.Course Instructor
Accredited by
UKRLP Registered Provider
Moneyback Guarantee
Course Content
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- Intro To Funnel Building 00:01:00
- Funnel Building – Part 1 00:04:00
- Funnel Building – Part 2 00:07:00
- Funnel Building – Part 3 00:09:00
- Intro To Lead Generation 00:01:00
- Lead Gen – Lead Magnets 00:04:00
- Lead Gen – Landing Pages 00:02:00
- Lead Gen – Getting Traffic 00:05:00
- Intro To LinkedIn Advertizing 00:01:00
- LinkedIn Ads – Campaign Manager 00:07:00
- LinkedIn Ads – Creating ADS That SELL – Part 1 00:08:00
- LinkedIn Ads – Creating ADS That SELL – Part 2 00:04:00
- Intro To Banner Advertising 00:01:00
- Banner Ads – Designing The Ad 00:04:00
- Banner Ads – Ad Campaign Goals 00:05:00
- Banner Ads – Setting Uo & Running Campaigns 00:12:00
- Intro To Twitter TimeLine Ads 00:01:00
- Twitter Ads – Canpaign Objects & Details 00:08:00
- Twitter Ads – Ad Groups & Targeting 00:06:00
- Twitter Ads – Creating The Ad & Launching 00:04:00
- Intro To Facebook Newsfeed Ads 00:01:00
- Facebook Ads – Marketing Objectives 00:05:00
- Facebook Ads – Ad Targeting & Budgeting 00:11:00
- Facebook Ads – Creating The Ad 00:10:00
- Intro To Search Ads 00:01:00
- Search Ads – Marketing Objectives 00:05:00
- Search Ads – Ad Groups & Keywords 00:06:00
- Search Ads – Creating & Monitoring Ads 00:05:00
