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Are you interested in learning how to grow your brand's online presence and reach more customers? If so, the "Digital Marketing Fundamentals" course is the perfect place to start!
Course Access
Unlimited Duration
Last Updated
26/08/2023
Students Enrolled
00
Course Duration
45 minutes
Course Instructor
Certification
Are you interested in learning how to grow your brand's online presence and reach more customers? If so, the "Digital Marketing Fundamentals" course is the perfect place to start!
This exciting course will take you on a journey through the world of digital marketing, where you will discover the power of social media marketing, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and much more.
Whether you're an entrepreneur looking to build your brand, a marketer seeking to enhance your skills, or simply someone who is curious about the world of digital marketing, this course is perfect for you. You will learn how to develop a digital marketing strategy that aligns with your business goals and how to use a variety of tools and techniques to reach your target audience and drive more sales.
With the guidance of expert instructors and engaging, interactive content, you'll gain a solid understanding of the principles of digital marketing and learn how to apply them in real-world scenarios. By the end of the course, you'll have the confidence and skills needed to create effective digital marketing campaigns that will help you stand out in today's competitive online landscape.
So, why wait? Enroll in the "Digital Marketing Fundamentals" course today and start your journey towards becoming a digital marketing superstar!
What you will learn
- Introduction to Digital Marketing:Â Students will gain an understanding of the basics of digital marketing, including the different channels and platforms used in digital marketing campaigns.
- Marketing Strategy:Â Students will learn how to develop a digital marketing strategy that aligns with business goals and objectives.
- Social Media Marketing:Â Students will be introduced to the fundamentals of social media marketing, including how to create engaging content, build a social media following, and measure social media performance.
- Email Marketing:Â Students will learn how to create effective email marketing campaigns, including how to write compelling email copy, segment email lists, and measure email performance.
- Search Engine Optimisation (SEO):Â Students will be introduced to the basics of SEO, including how to optimise website content for search engines and how to measure SEO performance.
- Pay-Per-Click (PPC) Advertising:Â Students will learn about the fundamentals of PPC advertising, including how to create and manage PPC campaigns and how to measure PPC performance.
Is this course for you?
This course is ideal for those who work in or aspire to work in the following professions:- The basics of digital marketing and its importance in today's business landscape.
- Developing a digital marketing strategy that aligns with business goals and objectives.
- How to create engaging content for social media platforms and build a following.
- The fundamentals of email marketing, including how to create effective email campaigns and measure their success.
- The principles of search engine optimization (SEO) and how to optimize website content to improve search engine rankings.
- How to create and manage pay-per-click (PPC) advertising campaigns and measure their effectiveness.
- Best practices for measuring and analyzing the performance of digital marketing campaigns.
Why Choose this course?
- Conducted by industry experts
- Get Instant E-certificate
- Fully online, interactive course with Professional voice-over
- Developed by qualified professionals
- Self-paced learning and laptop, tablet, smartphone friendly
- Tutor Support
Certification
Upon successful completion of this course, an instant e-certificate will be generated free of charge. The digital version of the course transcript is available for £2.99.Course Instructor

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Course Content
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- INTRODUCTION – DIGITAL MARKETING FUNDAMENTALS 00:01:00
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- WHAT IS DIGITAL MARKETING 00:02:00
- THE DIGITAL MARKETING JOURNEY 00:05:00
- PERSONALISING THE BUYER JOURNEY 00:04:00
- THE ROLE OF SOCIAL MEDIA 00:05:00